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Judge Rules Against Coca-Cola In “No Added Sugar” Lawsuit

June 28, 2017: 12:00 AM EST
A federal judge in California ruled late last month that a proposed false advertising lawsuit involving Coca-Cola fruit juice brand Odwalla could continue. The plaintiff in the case alleges that Odwalla’s label claim that it contains “no added sugar” is false. But Odwalla argues that FDA rules allow the “no added sugar” claim if the food it resembles – non-carbonated drinks with any amount of fruit juice – normally contains added sugars. The plaintiff says the Odwalla product is really meant to resemble only pasteurized pure squeezed 100 percent orange juice. The judge ruled that Odwalla had failed to establish that fruit juices generally contain added sugars. [Image Credit: © Odwalla]
Emily Field, "Coca-Cola Can't Squeeze Out Of 'No Added Sugar' Juice Suit", Law360, June 28, 2017, © Portfolio Media Inc.
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