Juice From “Wonky” Fruits Is Good For Consumers And The Environment

Ugly, misshapen fruit – deemed unsaleable by producers and grocers – is being diverted away from British landfills and into recyclable bag-in-box containers by a new company known as Wonky Fruit. The short-term goal of the British company is to save 300 tons of malformed fruit by April 2017 and turn it into “the most sustainable juice brand in Europe.” If successful, the initiative would reduce fruit waste by 70 percent. According to the company, its low carbon footprint juice boxes do not require refrigeration, and are compact and easy to transport and store. The juice itself is all natural, free of “nasties” such as powders, oils, infusions, or acids.