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Kellogg Announces Success Of Technology-Enabled Loyalty Program

July 29, 2013: 12:00 AM EST
Food company Kellogg Co. said its Kellogg’s Family Rewards consumer loyalty program has expanded to cover more than 90 percent of the company’s products.  Kellogg’s customer relationship management team expects to expand overseas the loyalty program, which highlighted the company’s lack of historical insight into how consumers buy its products when it was launched in 2012. As part of the program, each product comes with a 16-digit loyalty code, which includes information on product type, size, flavor, the store where the product is bought, and the store location. 
Kate Kaye, "Kellogg Cracks the Code on Loyalty", Advertising Age, July 29, 2013, © Crain Communications
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