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Kellogg Company Creates Snack Bar Based On A Cereal Product

September 13, 2021: 12:00 AM EST
The new Krave mixed grain bar, adapted from the eponymous breakfast cereal sold in varying formats in the U.S., the U.K., and elsewhere, has arrived in Australia. Made from crunchy puffed sorghum and churro, choc fudge chocolate or caramel fudge pieces, the snack is available in Go Nuts for Donuts, Nudge to Fudge, and Caramel Pop’n Choc flavors, all of which are free of artificial colors, flavors, or sweeteners. The new mixed grain bars can be found in Australia at Woolworths, Coles, and independent supermarkets.
Irene Dong, "Kellogg’s launches mixed grain bar", Inside FMCG, September 13, 2021, © Octomedia Pty Ltd
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