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Kellogg India Begins Integration Of Pringles Brand Into Product Line

January 22, 2014: 12:00 AM EST
Kellogg’s, which acquired the Pringles brand of stacked potato chips from Procter & Gamble in 2012, will begin distributing the brand in India this year. The move means Kellogg's India is expanding its presence beyond breakfast cereals, where it has a 60 percent market share. The breakfast cereal market in India is valued at 7 billion rupees ($113 million). Pringles potato chips are currently sold by different distributors in the country.
Viveat Susan Pinto , "Kellogg's to distribute Pringles in India", Business Standard Ltd. , January 22, 2014, © Business Standard Ltd.
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