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Kellogg Launches Marketing Campaign For Rice Krispies Brand Of Cereals

August 6, 2013: 12:00 AM EST
Kellogg Co. plans to launch a marketing campaign for its Rice Krispies brand of ready-to-eat cereals. Aimed at mothers younger than 34 years, who want simple food for their children, according to the company's research, the campaign will highlight that the Rice Krispies cereals have a few simple ingredients which are easy to digest. The campaign also presents a realistic image of motherhood, which the company claims mothers found more appealing, based on tests it conducted.
"To Please Mom, No More Treats", Wall Street Journal, August 06, 2013, © Dow Jones & Company, Inc
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