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Kellogg Rumored To Be Interested In Buying The U.K.’s United Biscuits

August 7, 2014: 12:00 AM EST
Sources have told Reuters that Kellogg is considering making an offer to purchase British cookie and snack maker United Biscuits, which is owned by private equity firms. Kellogg is not actively negotiating with the British company, but has apparently hired a consultant to advise it on a possible acquisition. Neither party will comment on the rumors. Earlier reports said that Kellogg and an investment banker were considering a $3.4 billion bid for United Biscuits, which owns the McVitie's brand.
M Rochan, "Cereal Maker Kellogg Eyes McVitie's Owner United Biscuits", Yahoo! News, August 07, 2014, © Yahoo News Network
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