We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Kellogg Tackles Sagging Cereal Sales With a Brand Makeover

May 17, 2012: 11:13 AM EST
Kellogg is revamping its 106-year-old brand with refreshed packaging and a new marketing theme (“Let’s make today great!”). The company – and the processed cereal industry generally – is facing tough economic times in the U.S. and Europe. Underlying profit fell in 2011. And profit from European operations is down 20 percent so far in 2012. Analysts said the brand makeover is probably a good move for Kellogg – at least they’re doing something to counteract falling sales. But, as one analyst noted, "if the rebranding doesn't improve overall volume share for Kellogg then I would expect to see subsequent events occurring."
Michelle Russell , "In the spotlight - Kellogg could need more than brand "refresh"", Just-food.com, May 17, 2012, © just-food.com
North America
United States of America
Companies, Organizations
Innovation & New Ideas
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.