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Kellogg’s Decreases Salt Content In Special K By 20%

April 11, 2022: 12:00 AM EST
Kellogg's has cut the salt content across the Special K range by an average of 19.8%, meaning five of its seven products are now non-HFSS. Salt has been used in Special K to add flavor and enhance other ingredients. To maintain flavor, Kellogg’s used new equipment and techniques that consider how people's taste buds react to flavors and said it tested the new recipe with shoppers, of which 59% said they preferred the new recipe. This reformulation follows a series of moves from Kellogg's to make its products non-HFSS ahead of government regulations. This includes decreasing salt and sugar from its ranges as well as launching new non-HFSS cereals such as a trio of Wheaties flavors, which launched in October 2021.
Daniel Woolfson, "Kellogg's slashes Special K salt content by nearly a fifth", thegrocer.co.uk, April 11, 2022, © William Reed Ltd
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