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Keurig Stock Gets A Boost From Kraft Foods Coffee Deal

August 22, 2014: 12:00 AM EST
A multiyear licensing, manufacturing and distribution deal under which Kraft Foods will supply Maxwell House, Yuban and McCafe coffee brands for Keurig’s home brewing system sent Keurig shares to record highs on August 21. Keurig stock, which jumped 13 percent to $133.36 after the announcement, has risen 77 percent this year. Kraft will provide coffees in various portion pack sizes, including K-Cup packs that make a single cup of coffee. Keurig is also working with Coca-Cola Co., which owns 16 percent  of the Vermont-based company, on a system for producing cold beverages.
Leslie Patton, "Keurig Soars After Deal to Bring Kraft Coffees to Machines", Bloomberg Businessweek, August 22, 2014, © BLOOMBERG L.P.
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