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KitKat Boutique Opens In Japan, Features Hundreds Of Flavor Varieties

January 17, 2014: 12:00 AM EST
Nestlé is opening a boutique in Tokyo, Japan, devoted to showcasing the hundreds of flavors of the KitKat candy bar available in that country. According to the KitKat global brand manager, “KitKat is close to being a cult product in Japan,” so it’s not surprising that the company would take advantage of a marketing opportunity by launching a specialty boutique. KitKat varieties available in the country are regionalized, and may include Purple Potato, Cinnamon Cookie, European Cheese, Bean Cake and Wasabi. The sticks  can be made from pale green, pink or lilac chocolate. KitKat Kobe Pudding has a citrusy custard pudding flavor and is only available in Kobe.
"The world’s first ever KitKat boutique opens in Japan", Nestlé, January 17, 2014, © Nestlé
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