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Knorr Hopes To Educate Consumers About Water Wasted In Food Production

September 2, 2016: 12:00 AM EST
Consumers are increasingly aware of the need to conserve –  or at least not to waste –  water. But, according to the Unilever brand Knorr, much of the water wasted in the world is “hidden’ in food production. Water wasted in the production of common foods amounts to roughly 1,000 gallons a day per person at a time when as many as 500 million people globally face water shortages. To help combat this problem, Knorr launched a campaign with the Water Footprint Network (WFN) to encourage consumers to change food buying habits. The company has created a list of alternative food items with a lower water footprint, and is asking consumers to: limit food waste and buy food that is certified as sustainably sourced.
Hannah Furlong, "Knorr Campaign Asks Consumers to ‘Eat’ Less Water", Sustainable Brands, September 02, 2016, © Sustainable Life Media Inc.
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