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Kraft Gathers Its Snack Products Under An Umbrella Named “Mondelez”

March 21, 2012: 11:51 AM EST
Kraft Foods is preparing to consolidate its far-flung snack product lines into a single – and separate – unit to be called Mondelez International. Mondelez – pronounced mohn-dah-LEEZ – will gather together products like Oreo cookies, Cadbury chocolate and Trident gum under one roof by the end of 2012. According to Kraft, the name, a neologism derived from Latin and other languages, is supposed to evoke the concept of a “delicious world.” The new unit is expected to have annual sales of $32 billion, 80 percent from beyond N. America.
Martinne Geller, "Kraft to call snack business Mondelez Int'l", News report, Reuters, March 21, 2012, © Thomson Reuters
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