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Kroger’s Launches Campaign To Boost Milk Donations To Local Food Banks

September 1, 2015: 12:00 AM EST
U.S. retailer Kroger’s announced it is joining a hunger-relief organization, and dairy farmers and milk companies, to encourage grocery shoppers to donate milk to needy families in their communities. Milk is rarely donated to food banks, despite the fact that it is rich in nutrients, including protein. Through the “Pour It Forward” campaign, however, Kroger customers can donate $1, $3 or $5 at check-out to help deliver milk to a local family facing hunger. The company said all donations collected go directly to Feeding America food banks that service the local community where the donation was made. 
"Kroger Encourages Shoppers to 'Pour it Forward' by Donating Nutrient-rich Milk to Food Banks during Feeding America's Hunger Action Month", News release, Kroger, September 01, 2015, © SNL Financial LC/ The Kroger Company
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