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La Croix Sparkling Water Makes A Splash With Its “Technicolor” Cans

July 20, 2017: 12:00 AM EST
National Beverage, maker of the inexpensive – and increasingly popular – U.S. sparkling water phenomenon known as La Croix, has seen its profit jump to $107 million in the 2016 fiscal year, almost double its $62.2 million profit in 2015. The success is probably due to La Croix, which is a big hit among Millennials and others. Packaged in technicolor cans, La Croix has been dubbed “the Ft. Lauderdale fountain of youth” and “methadone for the soda addict.” Sales took off after National Beverage began marketing the drink in colorful cans with designs created by an artist known as fnnch. In an homage to Warhol, fnnch painted “9 Cans of La Croix” – “soup cans for Millennials,” now on exhibit in a New York City gallery – a reference to Andy Warhol’s Campbell’s Soup can paintings of the 1960s. [Image Credit: © La Croix Water ]
"These '9 Cans of LaCroix' paintings are Warhol's 'soup cans for millennials'", Washington Post Blogs, July 20, 2017, © The Washington Post
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