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L'Oréal USA Wins Content Marketing, Digital Video Honors At Brand Innovators Awards

May 17, 2012: 12:51 AM EST
L'Oréal USA won two awards at the 2012 Brand Innovators Awards. Makeup.com won in the Content Marketing category, gaining recognition for building relationships using content marketing; in the Digital Video category, Dermablend's "Go Beyond the Cover" online video won top honors after receiving more than 15 million views and 650,000 shares on Facebook since its October 2011 debut. L'Oréal USA's digital brand, Makeup.com, helps promote all of the company's brands and serves as a platform for developing interactive relationships with consumers, according to the company. 
"L'Oreal USA Wins Two Brand Innovators Awards for Makeup.com and Dermablend's "Go Beyond the Cover" Digital Sensation", Marketwire , May 17, 2012, © Marketwire, Incorporated
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