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L'Oreal, Nestle End Joint Venture Inneov

November 27, 2014: 12:00 AM EST
L'Oreal and Nestle announced their agreement to terminate their joint venture Inneov by the first quarter of 2015. Established in 2002, Inneov sells cosmetic nutritional supplements sold in pharmacies. However, the brand failed to grow as expected by the joint venture partners. In 2013, Inneov posted sales of €52 million.
"L'Oreal and Nestle announce the project to end their joint venture Inneov", L’Oréal, November 27, 2014, © L’Oréal
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