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Major CPG Companies Expand Presence In Africa

August 18, 2012: 12:00 AM EST
The world’s leading consumer goods companies are expanding their operations in Africa, a market worth $1.8 trillion and is forecast to have a population of 1.3 billion by 2020. Unilever is developing products designed for African consumers and helping entrepreneurs establish and expand their businesses. For its part, Nestlé plans to increase its investments in Africa, which currently accounts for only 3 percent of its group sales. SABMiller plans to invest $2.5 billion to build and renovate breweries in the continent. Africa’s middle class, defined by the African Development Bank as anyone who spends $2–20 a day, increased from 27 percent of the population in 2000 to 34 percent of Africans in 2010.
"A continent goes shopping", The Economist , August 18, 2012, © The Economist Newspaper Limited
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