We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

McDonald’s Corporate Turnaround Plans Anger Franchisees

January 20, 2016: 12:00 AM EST
A survey of McDonald’s restaurant franchisees has found many disgruntled by the marketing and promotional moves the company has made to regain customers and boost sales. Sales have improved – thanks in part to the all-day breakfast gambit – but franchisees complain their profit is down because they’ve been forced into a “price war” with competitors. The company recently introduced a ”McPick 2” promotion offering two of four menu choices for $2. It pleases customers, but angers franchisees.
Hayley Peterson, "McDonald's new plan to dominate fast food is angering some franchisees", Business Insider, January 20, 2016, © Business Insider Inc.
Domains
FOOD COMPANIES
Other
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.