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McDonald’s Finds Early Success With Beacon-Based Marketing

December 18, 2014: 12:00 AM EST
McDonald’s and beacon platform provider Piper announced that franchises in the Columbus, Ga., area are testing beacon- and location-based offers/notifications on iOS smartphones using the iBeacon framework and other devices. According to Piper, 18,000 offers have been redeemed, driving McChicken sales up eight percent, and McNuggets sales up 7.5 percent from November. Piper runs a beacon network that sells the Bluetooth hardware and software necessary for beaming location-based offers.
Jordan Kahn, "McDonald’s increases sales by beaming offers to smartphones in iBeacon pilot", 9to5Mac, December 18, 2014, © 9TO5MAC
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