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McDonald’s Stock Is Not For Fast-Buck Investors

May 16, 2014: 12:00 AM EST
McDonald’s is in the midst of a turnaround year, despite some much-publicized problems. The company’s stock is up seven percent so far in 2014 after a lackluster performance last year. One might wonder why: the company has posted six quarters of declining same-store sales in a row in the U.S. (though international sales rose 0.5 percent in the first quarter). Analysts say there is reason to be optimistic: an impressive dividend yield of 3.16 percent, for one thing, and a rock-solid position in the low-priced fast-food space. Lastly, the company’s sales per share continue to rise. That makes the stock “a defensive play in what may be an overheated stock market”. In other words, it’s a stock for conservative investors willing to stick around for a long, mostly low-risk, ride.
Philip van Doorn, "Burgers beat burritos — McDonald’s snaps back", Marketwatch, May 16, 2014, © Marketwatch Inc.
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