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McDonald’s To Sell Bagged McCafé Coffee In Retail Outlets Starting In 2015

August 19, 2014: 12:00 AM EST
Building on the success of McCafé coffee in its restaurants, and hoping to boost sales, McDonald's has partnered with Kraft Foods to offer McCafé premium bagged coffee at retail grocery, mass merchandise, club and drug stores in the U.S. beginning next year The roll-out follows successful testing in the U.S. and Canada in 2013. A McDonald’s spokesman said the decision to market bagged coffee was “a natural next step”, considering that more than 70 percent of coffee in the U.S. is consumed at home. Products to be offered will include ground, whole bean and single-serve coffee in varieties like premium roast, breakfast blend, French roast, Colombian, etc.
Maureen Morrison, "Kraft, McDonald's to Roll Out Bagged McCafe Coffee Nationally", Advertising Age, August 19, 2014, © Advertising Age
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