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Meal-Kit Start-Ups Feel The Pressure From Established Food Companies

December 5, 2016: 12:00 AM EST
The meal-kit delivery market is still tiny: only three percent of consumers surveyed said they’ve ordered the kits. Nevertheless, investors in 2015 spent $403 million on meal-kit and grocery delivery start-ups. It’s a different story this year, however, as investment has totaled less than $178 million, and six delivery firms have closed or restructured. Industry analysts think a key reason for the change is competitive pressure from packaged foods and commodity meats companies with deep pockets, like Tyson Foods, Campbell Soup and Hershey. They are muscling in on the nascent meal- and grocery-delivery business, partnering with online couriers to reach consumers looking to simplify the preparation of food. They are also trying to change the growing perception that their food products aren’t as fresh or high-quality as those offered by the meal-kit companies.
Kelsey Gee, "Big Food Battles Meal-Kit Startups for Dinner-in-a-Box", The Wall Street Journal, December 05, 2016, © Dow Jones & Company, Inc.
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