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MicroSalt Launches Low-Sodium Potato Chips In U.S.

December 2, 2020: 12:00 AM EST
The London-based company, a unit of Salarius Ltd., has begun selling its SaltMe! low-sodium potato chips in four flavors on Amazon in North America. The chips are sold in six-count boxes of 5-ounce bags for $19.97 with free shipping. In January, the company plans to introduce 1-ounce bags on the platform, to meet consumer demand for a lunch bag option. SaltMe! potato chips are made with MicroSalt, a proprietary salt made with micron-size salt particles that dissolve in the mouth significantly faster than regular salt and, according to the company, contains 50 percent less sodium per serving than regular potato chips. SaltMe! chips are also Non-GMO, all-natural, kosher, and gluten-free. They are also sold in Central Market stores in the U.S. and Canada.
Francesca Morgan, "Tekcapital’s Salarius launches SaltMe!® on Amazon in North America", Vox Markets, December 02, 2020, © Vox Markets
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