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Mobile Software Solution Helps HUL Reach Out To India’s Rural Customers

July 7, 2013: 12:00 AM EST
Hindustan Unilever (HUL) is implementing an enterprise resource planning solution in India that will improve the efficiency of its Project Shakti rural distribution initiative. The project employs 48,000 volunteers (Shakti ammas) to visit rural villages not served by the regular HUL network. The low-cost mobile solution provides updates on promotional and discount offers and is designed to work offline. Shakti ammas link up with the HUL server once a day to take and bill orders and manage inventory. According to the company, the distribution system in the villages helps build brands and creates category usage for "bottom-of-the-pyramid" consumers.
Meghna Maiti , "HUL reaches out to rural markets with ERP software", Mydigitalfc, July 07, 2013, © Financial Chronicle
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