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MOM Brands Unveils New Ready-To-Eat Wheat Cereal In Innovative Packaging

February 20, 2013: 12:00 AM EST
Family-owned cereal company MOM Brands has added a ready-to-eat variety to its product family. “Spooners” cereal is packaged in stand-up gusseted (i.e., expandable accordion-like) bags that sit on the shelf like a box. The bags contain 75 percent less packaging waste than comparable bag-in-box ready-to-eat cereals. A bag contains biscuits with flavored morsels baked into the middle. The format is based on the MOM Brands 12-layer biscuit made with whole grain wheat. The biscuits contain triticale, a cross between rye and wheat, with higher levels of essential amino acids. Spooners contain no artificial flavors, preservatives, hydrogenated oils or high fructose corn syrup.
"MOM Brands Announces Line of Spooners Ready-to-Eat Cereal", News release, MOM Brands , February 20, 2013, © MOM Brands
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