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Mondelez International Finalizes Acquisition Of Healthy Snacks Company Hu

January 5, 2021: 12:00 AM EST
The Chicago-based snacks company has acquired the remaining interest in Hu Master Holdings, an Albany, N.Y. healthy snack and paleo chocolate maker. Terms of the deal were not disclosed, but Mondelez said the deal comes after a 2019 minority investment granted it a right of first offer to acquire the company. Hu markets vegan and paleo-friendly chocolate bars and grain-free crackers and has become, according to Mondelez, "one of the fastest-growing confectionery brands" sold in the natural retail channel in the U.S. The company, which has just started building the distribution of its products into more mainstream outlets, now stands a solid chance of carving out a foothold in the competitive U.S. grocery market with the help of Mondelez.
Dean Best, "Mondelez's M&A strategists continue health kick", just-food global news, January 05, 2021, © just-food.com
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