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Mondelez Sells Snackwell’s Business To Private Equity Fund

December 30, 2013: 12:00 AM EST
Mondelez Global has sold its Snackwell’s cookies and snacks business to Back to Nature Foods Company, LLC, owned by private equity fund Brynwood Partners. Back to Nature was created as a joint venture by Mondelez and Brynwood in 2012. SnackWell's was launched by Nabisco in 1992 as a line of reduced-fat and fat-free cookies and crackers. The brand's reduced-fat products include Creme Sandwich Cookies, Devil's Food Cakes, Fudge Pretzels, Yogurt Pretzels, and Popcorn products in portion control sizes. Terms and conditions of the transaction were not disclosed.
"Back to Nature Foods Company, LLC Acquires the SnackWell's Business from Mondelez Global LLC", News release, Brynwood Partners, December 30, 2013, © Brynwood Partners
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