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Monster Reports Records Sales, But Investors Sniff At Growth Rates

August 17, 2017: 12:00 AM EST
Energy drink maker Monster Beverage’s second quarter financial report disappointed Wall Street by failing to deliver double-digit gains in revenue and profit, though it did turn in an impressive performance. CEO Rodney Sacks hailed the fact that gross sales surpassed $1 billion for the first time. Net sales, however, fell short of the expected 10 percent growth, achieving only 9.6 percent to $907.1 million. Profit rose 21 percent to $222.6 million, or $0.39 a share, but the consensus forecast had been $0.40 a share. As to individual business units, Monster Energy drinks grew 9.7 percent in its top line from a year ago; strategic brands, including some acquired energy-drink brands, grew 10.6 percent; and American Fruits & Flavors brands – the "other" segment – declined six percent from a year ago.
Dan Caplinger, "Monster Beverage Falls Flat Despite Record Sales", The Motley Fool, August 17, 2017, © The Motley Fool
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