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Nespresso Demonstrates New Mini Coffee Machines In Hong Kong’s Rail Stations

July 14, 2017: 12:00 AM EST
Nespresso has launched a Hong Kong-based promotional campaign, dubbed “Happiness is the little things,” for its new Essenza Mini coffee machines. The campaign centers on large kiosks located at two of the city’s light rail stations that display hanging sequin discs in the colors of Nespresso’s 24 Grands Crus coffee capsules. Commuters and passers-by are asked to “share the little things that make them happy” on a “happiness wall” and view demonstrations of the Essenza machine. [Image Credit: © Nespresso ]
Inti Tam, "Nespresso mini coffee machine campaign celebrates little things in life", Marketing Interactive, July 14, 2017, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd
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