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Nestlé, Cereal Partners Unveil New Organic Version Of Cheerios

January 11, 2021: 12:00 AM EST
The Cheerios variant, Organic Honey and Chocolate Cheerios, is available now in the U.K.’s Waitrose supermarket chain and will debut in Sainsbury's stores in May. Nestlé's certified organic honey hoops, sere made from five organically-farmed whole grains, and chocolate cereal pieces. Ingredients are sourced from farmers following organic farming practices. Cereal Partners U.K. is the British operation of Cereal Partners Worldwide (CPW, Switzerland), a global breakfast cereal company that makes Nestlé cereals, including Nesquik, Shredded Wheat, Cheerios, and Shreddies. It was established in 1990 as a partnership between Nestlé and General Mills. 
Rod Addy, "Nestlé and Cereal Partners launch new organic Cheerios line", FoodManufacture.co.uk, January 11, 2021, © William Reed Business Media Ltd
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