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Nestlé Cereals U.K. Introduces Individually-Wrapped Cereal Portions For Kids

September 21, 2020: 12:00 AM EST
NAT Bears, a new individually-wrapped breakfast cereal for children from the Gatwick-based food company, contains no artificial colors or flavors, is high in fiber, and comes in honey and chocolate flavors. The brand claims one 32-gram bear equals one bowl of breakfast cereal when added to milk. The product is packaged as pre-proportioned, individually wrapped bears, sold in a pack of six for £2.89 ($3.68). NAT Bears began rolling out in Sainsbury’s and will go on sale in Tesco stores in November. The launch will be supported by a marketing campaign, including social media, digital TV, and shopper activation.[Image Credit: © Nestle]
"Nestlé Launches Pre-Proportioned Breakfast Cereal Product", Kam City, September 21, 2020, © EMR-NAMNEWS Ltd.
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