Nestlé Confectionery Launches Wonka Chocolate Bars In UK

Nestlé Confectionery plans to launch the Wonka brand of chocolate bars in the UK to celebrate the “Charlie and the Chocolate Factory” story. Developed to satisfy UK consumers’ demand for something exciting and new in chocolate products, the Wonka chocolate bar comes in three variants: Wonka’s Millionaires Shortbread, Chocolate Nice Cream, and Crème Brulee. Results of consumer testing revealed 80 percent of consumers said they would definitely or probably buy the new Wonka chocolate bars. Core target consumers are mothers aged 30 to 45 years; however, the bars are also popular among the 16 to 25 year olds, as well as the 55 to 64 year olds.