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Nestlé Fails To Convince UK ITO It Owns Trademark For Chocolate Bar Shape

July 2, 2013: 12:00 AM EST
Nestlé failed to register the shape of the four-finger KitKat chocolate bar as a trademark with the UK’s Intellectual Property Office. Since 2006, Switzerland-based confectionery manufacturer Nestlé has been engaged in a legal battle with Mondelez-owned Cadbury for the right to the chocolate bar’s shape across the European Union. However, the UK IPO’s decision to uphold Cadbury’s appeal against Nestlé’s national trademark application goes against the latest EU Community Trade Mark Office’s ruling that the four-finger shape should be exclusively for Nestlé’s product.
Simon Nias, "Nestlé foiled by Cadbury as KitKat trademark battle reaches UK", Marketing Magazine, July 02, 2013, © Haymarket Media
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