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Nestlé Hopes New “Outsider” CEO Can Keep It Afloat In Choppy Waters Ahead

June 29, 2016: 12:00 AM EST
Nestlé recently hired an outsider to take over as CEO because it faces serious disruption in its basic business strategy. Ulf Mark Schneider is the former chief executive of Frisenius SE, a healthcare company specializing in kidney disease. Nestlé, like other global companies, has faced numerous challenges, but its fundamental problem has to do with its future in a world where consumers are increasingly skeptical of packaged, processed foods. Consumers blame the food industry – and its fatty, salty, and sugary products – for the epidemic of obesity, diabetes, heart disease, etc. Food companies are scrambling to change their product and marketing strategies, and their business models. One way to accomplish that quickly, as Nestlé seems to have done, is to add outsiders to the management mix.
Michelle Gerdes, "Why Nestlé Was So Quick to Hire an Outsider CEO", Strategy+Business, June 29, 2016, © PwC
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