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Nestlé Launches Malaysian River Reforestation Initiative

October 11, 2011: 09:06 AM EST
As part of a corporate social responsibility program dubbed Creating Shared Value, Nestlé announced a reforestation initiative in Malaysia that involves planting 750,000 trees to help protect the biodiversity of the lower Kinabatangan river ecosystem. The 560 kilometer Kinabatangan is Malaysia’s second longest river. Nestlé said the trees will be planted over the next three to four years – 100,000 will be planted in the first year – on both sides of a 110 km stretch of the river in Sabah, a Malaysian state on the island of Borneo. The project will also try to reduce pollution in the river by allowing the trees to form a natural barrier against soil sediment, agricultural fertilizers and pesticides.
"Nestlé plants 750,000 trees in Malaysia to protect river ecosystem", Press release, Nestlé, October 11, 2011, © Nestle
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