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Nestlé Launches Premium Tea Brand In Japan

July 31, 2013: 12:00 AM EST
Nestlé is launching its high-end capsule tea system Special.T in Japan, the first non-European market to see the brand. Nestlé claims the brand’s advanced tea-brewing technology, as well as its wide range of tea varieties, will attract consumers in the country. Special.T’s launch in Japan, which comes in time for the company’s 100th year in the country, highlights Nestlé’s plan to build on the brand’s earlier launches in several European countries, including Belgium, France, Germany, and Switzerland.
"Nestlé launches Special.T in Japan", Nestlé , July 31, 2013, © Nestle
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