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Nestlé Plans To Double Ecommerce Sales Over Next Three Years

December 3, 2021: 12:00 AM EST
Ecommerce, including direct-to-consumer and business-to-business-to-consumer (B2B2C) online sales, today accounts for about $12 billion of Nestlé’s total annual sales ($92 billion). But the company has ambitious plans for the next three years: it expects ecommerce will represent about 25 percent of all sales. To generate more business and sales from ecommerce Nestlé is investing more in digital marketing and data analysis. “We will continue to enhance our ecommerce offerings and increase our spend in digital marketing,” said the head of strategic business units Bernard Meunier, who noted that the company will focus on capturing more valuable consumer data points to better understand customers.
Mark Brohan, "Nestlé cooks up plans to make ecommerce 25 percent of sales by 2025", Digital Commerce 360, December 03, 2021, © Digital Commerce 360 | Vertical Web Media LLC
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