We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Nestlé SA Goes After International Chocolate Market Through Premiumization

August 18, 2016: 12:00 AM EST
Market researcher Euromonitor expects world chocolate sales, which slumped 1.1 percent last year, will be no better than flat this year. To counter the trend, chocolate companies have begun targeting health-conscious chocoholics with premium products offering complex flavor profiles, organic ingredients and less sugar. Nestlé SA has been paying attention to the trend. It is trying to position some brands as premium offerings in certain markets. In Japan, a limited version of its mass-market KitKat wafers, wrapped in real gold foil, sells for $20. In March the company said it would invest $68 million over three years to make its Italian chocolate brand Baci Perugina fully international. To do that, it will sell six other Italian chocolate brands.
Saabira Chaudhuri, "Nestlé Seeks Bigger Piece of High-End Chocolate", The Wall Street Journal, August 18, 2016, © Dow Jones & Company, Inc.
North America
United States of America
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.