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Nestle Divests Its Juicy Juice Beverage Business

July 2, 2014: 12:00 AM EST
Nestlé USA has sold its Juicy Juice line of products to Harvest Hill Beverage Company, a portfolio company of Brynwood Partners VII L.P. The sale is the sixth and largest by Nestlé to a Brynwood-owned firm, and the third in the last 14 months. Terms and conditions were not disclosed. The 37-year-old Juicy Juice brand introduced by Libby's is widely distributed through food, mass and club retailers in the U.S. Brynwood said it will further develop the brand’s “nutritional and wellness attributes”.
"Nestle Sells Juicy Juice Brand", Consumer Goods Technology, July 02, 2014, © Edgell Communications.
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