Nestle To Use Only Natural Ingredients In Candy Bars

Food giant Nestlé announced that it is replacing artificial flavors and colors in 250 chocolate bars sold in the U.S. with natural ones by year end. The company says the move is a response to American consumers who want organic and natural ingredients in their confections. Candy bars such as Baby Ruth, Butterfinger and Crunch will contain no Red Dye No. 40 or Yellow Dye No. 5 and will be labeled, "No artificial flavors or colors”. Nestlé cited a Nielsen survey that found that three out of five American candy lovers preferred natural ingredients. The artificial colors in the Butterfinger will be replaced by annatto, a coloring from the achiote tree. Vanillin flavor in the Crunch bar will be replaced by real vanilla.