We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Nestle’s U.S. Chief Hopes To Fix Or Flush The Company’s Ailing Product Lines

June 30, 2014: 12:00 AM EST
Paul Grimwood’s mission as head of Nestlé’s stressed U.S. operations is to turn troubled brands and product lines from sagging to soaring, or give them the ax. U.S. sales represent about 25 percent of the company’s annual $103 billion in revenues. But sales of many of its diverse brands – e.g., Oh Henry and 100 Grand candy bars, Juicy Juice fruit drinks, Ovaltine milk powder – have slowed considerably in recent years. Grimwood has already cut the number of flavor versions of products like Hot Pockets, and sold off the Jenny Craig diet business and PowerBar snack brands. Future targets include frozen meals (Lean Cuisine) and ice cream brands.
Annie Gasparro et al., "Nestle U.S. Chief Looks for Brands to Fix or Toss", The Wall Street Journal, June 30, 2014, © Dow Jones & Company, Inc.
North America
United States of America
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.