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New Products, Novel Marketing From Hormel Bacon

October 31, 2016: 12:00 AM EST
Hormel unveiled new bacon products that include low-sodium sea salt and double smoked varieties. The new offerings come in 16-ounce single packs, 24-ounce stack packs and 9.5-ounce fully-cooked packs. The company says additional flavors in the “Black Market” family will be available soon. An innovative marketing gimmick involves the opportunity for users to experience the new products in virtual reality by visiting www.BlackLabelBacon.com on a smart phone and positioning the phone in front of their eyes.  The virtual reality experience includes a Dark Woods, a Volcano, a Salty Sea and the darkness of Outer Space where bacon can be purchased.
"Hormel Black Label Bacon Introduces the Black Market", News release, Hormel Foods, October 31, 2016, © Hormel Foods Corporation
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