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New Quaker Oatmeal Ads Take A More Emotional Tack

September 12, 2015: 12:00 AM EST
PepsiCo-owned Quaker is launching a new ad campaign for its oatmeal brand that emphasizes nutritional preparation for a busy day and busy life. The “Off You Go” theme veers away from the most recent campaign that stressed the functional energy benefit of Quaker Oatmeal. The new campaign tugs a bit at the emotions: one of the ads shows a young girl progressing quickly from the school bus years to college graduation with the help of Quaker products. One of the advertising execs for the campaign said moms say “'Off You Go' to our kids all the time – that final send-off after the mad scramble of the morning.”
E.J. Schultz, "It's Oatmeal Season and Quaker Is Getting Emotional", Advertising Age, September 12, 2015, © Crain Communications
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