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New Snack Subscription And Delivery Service Unveiled By General Mills

December 31, 2013: 12:00 AM EST
General Mills has launched a snack delivery service – “Nibblr” – that offers 59 portion-controlled snack varieties shipped by the U.S. Postal Service to subscribers. Subscribers control what they get, how often, and can cancel anytime. The service is available in the continental U.S.; snacks are delivered weekly, biweekly or monthly. Nibblr snacks – packed four to a box and sold for $5.99 each – include nuts (Clusters Last Stand), fruits, chocolate and a variety of flavors, including curry, chili pepper and chai (Chai It You’ll Like It).
"General Mills rolls out subscription snacks by mail", Nick Halter, December 31, 2013, © American City Business Journals
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