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No More Advertising Nesquik As Nutritious For Kids, Britain’s ASA Orders Nestle

December 23, 2015: 12:00 AM EST
The U.K.’s Advertising Standards Authority has forced Nestlé to drop ads for its Nesquik flavored drink powders that tout it as a “great start to the day” and nutritious for children. At the request of the Children’s Food Campaign, the ASA specifically banned Nesquik bunny ads that promote a product to children that is loaded with sugar (11 g, or 23 g when served with a cup of milk). Nestlé acknowledges the bunny ads appeal to children, but the message is to eat a balanced diet. The ASA has supported Nesquik’s nutritional claims in the past, but anti-sugar trends have begun to hold sway. The Nesquik ads were found on Asda’s house milk bottles.
Charlotte Mceleny, "Nestlé can no longer claim Nesquik is a ‘great start to the day’ following ASA ruling", The Drum, December 23, 2015, © Carnyx Group Ltd
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