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Nutrient-Rich Milk Added To Nestle’s Line Of Enhanced Foods In India

August 24, 2017: 12:00 AM EST
Nestlé India is adding another product to its growing line of micronutrient-fortified products, a further step in the strategy of making products sold in the country more healthful. The Nestlé a+ milk brand, expected to hit grocery store shelves “soon,” follows the launch of other fortified foods in India, including noodles and cereals for children. Nestlé recently launched iron-fortified Maggi Noodles, the Nutrilicious range of breakfast Maggi Noodles, the Ceregrow line of junior cereals, Maggi Masala-e-Magic, the RTD beverage Milo, Grekyo yogurt, and a+ Pro-Grow milk. The Indian government has asked food companies to increase the healthfulness of their food offerings.
Meenakshi Verma Ambwani, "Fortified milk, the latest offering from Nestle India", The Hindu Business Line, August 24, 2017, © The Hindu Business Line
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