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N.Z. Okays Merger Of Kraft-Heinz And Cerebos Gregg’s Food, Instant Coffee

March 9, 2018: 12:00 AM EST
As long as Kraft-Heinz divests licenses for some sauce brands owned by Cerebos Gregg’s, the company can acquire the food and instant coffee businesses of the Suntory-owned business, New Zealand’s Commerce Commission has ruled. Under the ruling, Kraft Heinz would have to divest the licenses for the Gregg’s brand of tomato ketchup, steak sauce, barbecue sauce, and the F. Whitlock Worcestershire sauce brand. Cerebos Gregg’s will become part of the Heinz Wattie division. The commission said that without the divestitures the acquisition would “result in a substantial lessening of competition in each of these markets.”
"Kraft Heinz Cleared to Purchase Cerebos Gregg’s from Suntory", FoodBev, March 09, 2018, © FoodBev Media Ltd
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