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Oprah Winfrey’s Midas Touch Reverses Weight Watchers’ Stock Slide

December 31, 2015: 12:00 AM EST
An endorsement, investment, and advertisement from Oprah Winfrey were apparently just the shot in the arm that Weight Watchers needed to reverse its recent stock slide. In October, Winfrey bought $40 million worth of the company’s stock after it announced its new mission: healthy weight loss and wellbeing, rather than deprivation. Her investment doubled in value almost immediately. Now the company’s brand ambassador, Winfrey also launched a video campaign on Twitter targeting her 30 million followers. The stock climbed 30 percent after the campaign began. Winfrey’s stock is now valued at about $150 million, a 375 percent gain.
Jessica Goodfellow, "Weight Watchers stock prices soar following Oprah Winfrey campaign", The Drum, December 31, 2015, © Carnyx Group Ltd
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