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Overhaul Of Beverage Program Is Key To McDonald’s Turnaround Plan

April 12, 2017: 12:00 AM EST
In an effort to boost customer transactions it has lost since 2012 – a total of 500 million since it retired the dollar menu – McDonald’s is gradually revamping its drink offerings, beginning with a market test in the Midwest and South. The company has introduced a line of slushies made with Minute Maid orange juice, including one flavor, cherry limeade, that is a direct assault on a hallmark offering of competitor Sonic. The McDonald’s slushies test will involve 6,000 restaurants. The company is also overhauling its McCafe program – cheaper prices, new flavors – to grab coffee-loving customers away from rivals like Starbucks.  [Image Credit: © McDonald's ]
Samantha Bomkamp, "McDonald's Launches Line of Slushies in Midwest and South", Chicago Tribune, April 12, 2017, © Chicago Tribune
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